AdFreak

Lucky Charms, the World’s Rainbowiest Cereal, Comes Out Big for Gay Pride Month

Are you #LuckyToBe?

By Kristina Monllos

June 9, 2014

Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little queer, is doing, in part to support LGBT Pride Month.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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