Lowe’s Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms

BBDO work born from a Facebook creative hackathon

Lowe’s and BBDO have long teamed up for some of the most enjoyable and innovative social video content, most famously the brilliant “Fix in Six” Vine videos.

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@nudd Tim Nudd is a former creative editor of Adweek.