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Lowe’s and BBDO have long teamed up for some of the most enjoyable and innovative social video content, most famously the brilliant “Fix in Six” Vine videos.
Now, they’ve hacked Instagram Stories in a fun way.
The first story of a new Instagram campaign launched this morning. It crams, by our count, 64 little microvideos, each less than a second long, into about 35 seconds total. Together, they show the transformation of a little vertical room, whose dimensions match the Instagram window, from wasted space with a sad potted plant and a stool into a charming little playspace nook for kids.
Here’s how the story looks to Instagram users:
The approach is useful in a few ways.