Lowe's Built an Escape Room and Challenged Four DIYers to Build Their Way Out

A 17-minute product parade for a Black Friday sale

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Lowe’s may not be the first brand to stage an escape room, but the stunt sure is a clever way for the hardware store to market its wares.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in