Loverboy Frontman Recants ‘Working for the Weekend’ in This Throwback Job Hunting Ad

Now, jobs are fun

If you were wondering what the frontman of '80s Canadian rock back Loverboy is up to these days, the answer is second guessing the lyrics to "Working for the Weekend" in an ad for job listings site

Mike Reno anchors the commercial—from ad agency Sleek Machine, with 30-, 45- and 60-second cuts—explaining that, thanks to the recruitment company, more people are happy being at the office. (The short version is punchier, but the longer ones have the sharper kicker—that now, the right idea would be "more like everybody's really enjoying their time at work, and when the weekend comes, that's fine too.")

The band, for its part, is still working (for whatever reason), with a new album out last year, and tour dates scheduled through October.

It's not clear, though, whether Chippendales is standing by the song as the ideal tie-breaker for ridiculously close auditions.


Client: Indeed

Agecy: Sleek Machine, Boston

Chief Creative Officer: Tim Cawley

Senior Integrated Producer: Ben Ouellette

Senior Copywriter: Jeff Mariois

Senior Art Director: Jessica Ruggieri

Music: "Working for the Weekend" by Loverboy

Talent: Mike Reno

Director: Darcy Van Poelgeest

Production Company: Circle, Vancouver

Editor: Kat Baker, Element

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@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.