Lovehoney Makes a Play for the US Market with a Campaign for All Pleasure Seekers

'Love How You Love' welcomes all forms of intimacy with TV and OOH ads

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Some like it in the dark. Others prefer using toys. Quite a few will never divulge their intimate inclinations, opting for discretion. Sexual pleasure looks differently for everyone and one sexual wellness brand is claiming to be up for any sultry task, no matter what revs your engine.

For its biggest U.S. campaign, Lovehoney has teamed with creative agency Virtue for “Love How You Love,” a fully integrated TV and out-of-home effort that aims to appeal to those who may feel on the outskirts of the adult toy industry.

“We

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