Love! Valor! Consumerism! New York Tourism’s in Love With Same-Sex Marriage

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Latch on to the news of the day and—voila!—an ad campaign appears. W Hotels, nimble in its marketing and liberal in its thinking, just launched a "Right to Unite" package that's perfectly timed for the summer tourist season and New York's newly passed same-sex marriage bill. At W properties in New York, couples can get a car service to and from City Hall (or upgrade with festivities at the hotel), a "Right to Unite" Flip camera to document the nuptials, champagne, cake, dress and/or suit spiffing, and a hotel suite. (Honeymooners who want a tropical getaway can also check out the W Vieques in Puerto Rico.) Expect many more marketing messages and offers like this, as New York becomes the sixth state to recognize same-sex unions. In fact, NYC & Co., the city's official tourism agency, is already at work on a global marketing campaign called "NYC I Do" to promote the city as the top gay-wedding destination in the U.S. Love, humanity, consumerism! Ain't it sweet?


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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.