For the Love of God, Don't Lose Everything, Says Carbonite

An ominous warning at a wedding

Here's some new work from Arnold for Carbonite. No, not the stuff Han Solo was encased in on Darth Vader's orders—the online data backup company. The 60-second spot takes place at a wedding, where the bride and groom are warned ominously by their loved ones that they're going to "lose everything!" The tension builds until a friend arrives just before the marriage ceremony and clarifies, "You're gonna lose your files!" It's almost a laugh-out-loud moment—this is what everyone was referring to?! Thank God it was only their files! And that's the weird thing about this approach—it makes the viewer...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in