For the Love of God, Don't Lose Everything, Says Carbonite

An ominous warning at a wedding

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Here's some new work from Arnold for Carbonite. No, not the stuff Han Solo was encased in on Darth Vader's orders—the online data backup company. The 60-second spot takes place at a wedding, where the bride and groom are warned ominously by their loved ones that they're going to "lose everything!" The tension builds until a friend arrives just before the marriage ceremony and clarifies, "You're gonna lose your files!" It's almost a laugh-out-loud moment—this is what everyone was referring to?! Thank God it was only their files! And that's the weird thing about this approach—it makes the viewer realize that photos and files and music and videos and the like, while sometimes of great sentimental value, really, in the end, is just stuff.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in