Love Conquers All in Interflora’s Lovely Period Piece Set in the ’20s

Risking it all for romance

Some time ago, we saw Brandhouse’s “Odd Love” spot for Interflora, in which a high school goth tries to un-goth himself for a girl. Well, Brandhouse made a new spot for the flower delivery brand, and it’s just as awkwardly cute (or cutely awkward).

In “Love Conquers All,” a Jazz Age nerd is pining for someone who is constantly flirting with someone else. In his pursuit, he constantly gets interrupted by work, or other people, or his own self-doubt. When he finally works up the nerve to talk to his crush, the reveal is likely to surprise a few viewers.

Normally I’d just spoil it, but I’ll be a good sport just this once.

The ad is a beautifully shot period piece, with moody lighting and solid costume choices. The storytelling is a little murky, but it gets the point across well enough, and the twist ending keeps it from being too sentimental. It also risks more in terms of the message, which is a good thing in this case.

Speaking about the ad, Brandhouse creative director Mikkel Elung said Interflora “is on the side of love, even when it’s complicated and met with obstacles.”

Nothing wrong with that, but this ad is more about infatuation, which isn’t quite the same thing. Love takes time. This distinction was clearer in the “Odd Love” spot.

Client: Interflora

Creative Agency: Brandhouse
Creative Director: Mikkel Elung
Art Director: Sigurd Bjerre
Account Executive: Thomas Hedegaard
Account Supervisor: Camilla Jane Bunnage

Music and Sound
Composer: Louise Alenius & Ben Kaniewski
Editor: Peter Brandt

Producer: Louise Ryge
Visual Effects Artist: Jonas Drehn
Colorist: Hannibal Lang
Post Production House: Bacon X

Production Company
Director: Martin Werner
DOP: Laust Trier-Mørk
Production Manager: Birgitte Rask
Executive Producer: Mette Jermiin

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.