Lou Reed’s ‘Perfect Day’ Weirdly Perfect for New PlayStation 4 Spot

BBH ad is addictive

The PlayStation 4 launches next month, and Sony is feeding the frenzy with its new "Perfect Day" commercial from BBH in New York. It's a follow-up to the widely popular PlayStation 4 trailer from June, and it coincides with the launch of Sony's "Greatness Awaits" website. In the ad, two young men role-play battle via scenes from the Elder Scrolls Online, Driveclub and Killzone: Shadow Fall, all to the tune of Lou Reed's "Perfect Day."

The song juxtaposes nicely against the battle scenes, and although Reed is not actually singing it, the actors belting it out off-key while fighting make for a fun spot. Reed spoke positively about the ad industry at Cannes earlier this year, which makes a lot of sense now that he's profiting off it (though still not profiting off iTunes, apparently). Is that a touch of irony in the song selection, too, since it's allegedly about addiction?

CREDITS

Client: Sony PlayStation 4

Agency: BBH, New York

Chief Creative Officer: John Patroulis

Executive Creative Director: Ari Weiss

Interactive Creative Director: Tim Nolan

Creative Directors: Gerard Caputo, Chris Maiorino

Lead Senior Producer: Jennifer Moore Bell

Senior Producer: Kate Morrison

Head of Integrated Production: Justin Booth-Clibborn

Head of Account Management: Armando Turco

Account Director: Melissa Hill

Account Executive: Jon Moll

Senior Broadcast Business Manager: Sean McGee

Copywriter: Ian Hart

Art Director: Dave Brown

Visual Designer: Rahim Masunu

User Experience Designer: Kelly Bignell

Lead Producer: Martin Mlekicki

Digital Producer: Victoria Fishel

Chief Strategy Officer: Sarah Watson

Strategist: Kendra Salvatore

Strategist: Angela Sun

Head of Comms Planning: Julian Cole

Comms Planner: Ben Zoll

Production Company: MJZ

Director: Matthijs Van Heijningen

Director of Photography: Joost Van Gelder

Executive Producer: Scott Howard

Producer: Donald Taylor

Production Designer: Robin Brown

Production Partner: HAUS

Creative Director: Rasmus Blaesbjerg

Technology Lead: Dino Petrone

Senior Producer: Claudine Nichols

Digital Producer: Tracey McAvoy

Editing: Union Edit

Executive Producer: Caryn Maclean

Senior Producer: Sara Mills

Editor: Jono Griffith

Assistant Editor: Megan Swados

Visual Effects, Finishing: The Mill

Executive Producer: Sean Costelloe

Senior Producers: Charlotte Arnold, Will Mok

Assistant Producer: Juan Handal

Color Producer: Heath Raymond

Shoot Supervisors: Gavin Wellsman, Joji Tsuruga

Colorist: Fergus McCall

Music: Lou Reed

Additional Music Arrangement: Human

Sound Design: Human

Mix: Sound Lounge

Mixer: Tom Jucarone