Lots of Mr. Nice Guy in Coke’s ‘GTA’ spoof

In Wieden + Kennedy’s latest Coke ads, nothing is quite as it appears. The “Happiness Factory” spot is all cheery and happy and fun, except for a little mass slaughter of snowmen. Now we get “Videogame,” a cool new commercial that spoofs Grand Theft Auto, with a mirrored-sunglassed anti-hero prowling the streets, looking like he’s going to smash a Coke bottle over someone’s head.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in