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Earth to Howard Stern: It’s not always about you.
Sure, traditional radio is freaked out about satellite. Yeah, the industry has launched a $28 million national ad campaign through DeVito/Verdi to promote good old-fashioned radio. But is it a direct response to Stern’s deal with Sirius? Hardly. “He made some comment like, ‘I defy anyone to convince me that’s not the case,’ ” says Andy Brief, DeVito/Verdi’s director of account services, who happened to tune into Stern’s show yesterday morning and heard Howard ranting.
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