The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
Fans and brand experts question the team's new look.
The LA Rams released a new logo this week after two years of work on the design.
Los Angeles Rams
Key insights:
- Team incorporated charity efforts into its brand rollout.
- Coronavirus could have had an impact on fan sentiment.
- Experts say the new logo may be fundamentally flawed.
In its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season.
