L.A. Billboard Fits Pleasantly Into Its Natural Surroundings

Artist Cayetano Ferrer blends ad into landscape

Huge Roman numerals floating in the sky—the End Times are nigh! Actually, it's a billboard by artist Cayetano Ferrer touting an exhibition at the Hammer Museum titled "Made in L.A. 2012." The amazingly cool installation, located above Hollywood Boulevard, blends into its surroundings and prompted LAist to proclaim, "Finally! A billboard that doesn't ruin the view."

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