Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!

Oscar Mayer debuts Super Hotdogger, the first jet-powered mascot

Oscar Mayer

Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there’s still no sign of Amazon Octocopters hovering over our doorsteps—but for Oscar Mayer, air delivery of hot dogs is a future that arrives today.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.