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With Burger King so often setting its sights on rival McDonald’s, other brands might have been lulled into a false sense of complacency. But never sleep on the King, because he could come calling any minute.
That’s a lesson KFC is learning this week with the launch of a new Burger King spot that dresses its King mascot in a white suit, shiny belt buckle and a bolo tie (of sorts) to dub him the KFG: King of Flame Grilling.
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