Look at the frozen hipsters in Campari’s ads


These Campari spots from Euro RSCG in Milan have been around for a while. But it's appropriate that I've discovered them a few weeks late, given their visually beguiling depiction of moments frozen in time. Yeah, these self-absorbed scenesters are in no hurry at the local hotspot. They can wait forever for the camera to flash and for those cocktails suspended in mid-air to spill on the floor. The tinkly ambient music, so annoying in other ads, fits perfectly here, lending the tableaux an extra icy aural dimension. Best of all, by standing completely still, these jerk-wad Euro-trash hipsters are sitting ducks for crazed gunmen who might want to mow them all down. C'mon, gunmen … those tools are just standing there! One more spot after the jump.