Lonely Island Joins Doritos' Crash the Super Bowl Contest

Consumers vs. comedians for 2012

Doritos is well known for its Crash the Super Bowl ad competition, which lets consumers square off against Madison Avenue. They're taking it a step further in 2012. A consumer-created spot will air alongside a spot made by The Lonely Island—the comedy troupe of Akiva Schaffer, Jorma Taccone, and Andy Samberg—during next year's game.

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