Logic Narrated a Powerful Google Ad About Suicide Prevention After His Grammys Performance

Not just a catchy tune

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One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic.

The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA. Named for the National Suicide Prevention Lifeline number, it was created in partnership with the federal government initiative—and Adweek named it the second-best

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