Loft's Video of a Woman Exercising in Plastic Wrap Bombs Big Time

Brand says it was 'taken out of context'

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Loft, the more relaxed of the Ann Taylor fashion houses, recently posted a video of a young woman frantically binge-exercising enveloped in plastic wrap because she's going to a wedding. While the video, part of a new Web series, is desperately unfunny, it's meant to be satire and was taken out of context, according to the brand.

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