AdFreak

Lockheed Martin Rigged a School Bus With 'Group VR' to Take Kids on a Tour of Mars

McCann and Framestore go planet hopping in STEM campaign

By Tim Nudd

April 21, 2016

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly took a detour—to Mars. 

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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