Lockheed Martin Rigged a School Bus With ‘Group VR’ to Take Kids on a Tour of Mars

McCann and Framestore go planet hopping in STEM campaign

A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly took a detour—to Mars. 

@nudd Tim Nudd is a former creative editor of Adweek.