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A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly took a detour—to Mars.
This was thanks to Lockheed Martin, which created, with help from McCann and Framestore, the Lockheed Martin Mars Experience Bus, in which the windows of a bus were turned into screens and a "group VR" experience made the pint-size riders feel like they were traveling around the surface of the Red Planet.
The video below shows the stunt in action, and it's clear the kids were thrilled to have made a journey to a neighboring planet in seconds that normally takes the fastest spacecraft several months.