Lizzo Covers The Beatles for Facebook's Messenger Rooms Ad

Facebook is staking a bigger claim on 2020's video chat boom with newly expanded features—and an ad backed by serious star power. The 30-second spot, "Pictures" from agency Leo Burnett and Facebook's Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles' "All Together Now" by Lizzo, recorded specifically for the ad. The ad announces the launch of Facebook's Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options. Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats. [kickout id="1"] Facebook announced and began rolling out Messenger Rooms last month. The feature allows up to 50 people into one group video chat with no time limit. Chats can be shared via links or be kept private. Leo Burnett was announced as the lead creative agency on Messenger as part of a June 2019 reshuffling of agencies across all of Facebook's major properties. While Michel Gondry is the more famous of the ad's directing duo thanks to his work on Hollywood films like Eternal Sunshine of the Spotless Mind, he and brother Olivier are both frequently found behind the camera for ads from major brands. In recent years, Michel Gondry has directed work for brands including HP, Apple, FedEx and Chobani, while Olivier Gondry directed work for Ikea earlier this year. The brothers collaborated previously on a 2018 campaign for Las Vegas' Park MGM resort. CREDITS: Client: Facebook CMO: Antonio Lucio Director, Messenger Marketing: Christine Purcell Director, Messenger Marketing: Raul Murguia Marketing Manager: Minjae Lee Marketing Manager: Veronica Smith Marketing Researcher: Lizi Cruz Marketing Researcher: Jess Gill Director, Communications Planning: Radhika Narang Communication Planning Manager: David Jacobs Communications Lead: Liz Shaw, Lisa Stratton, Bjorn Trowery In-House Agency: Creative Experiences Group Creative Director: Cameron Ewing Group Creative Director: Abdul Wahid Ovaice Group Creative Director: Tom Markham Director, Design: Zach Stubenvoll Executive Producer: Chad Emerson Content Producer: Tom Gorman Content Producer: Emilie Talerno Business Affairs: Nicholas Sempertegui Director, Program Managers: Adrienne Walpole Program Lead: Danielle Wilburn Program Manager: Ally Galston Creative Director: Thomas Francesconi Art Director: Sharon Kaye Copywriter: Daniel Alvarez Art Director: Eric Stiles Copywriter: Chaden Goodenoe Designer: Aleksey Lebdin Designer: Robbie Reynolds Designer: James Anderson Agency: Leo Burnett Global Chief Creative Officer: Liz Taylor Executive Creative Director: Adriano Matos Creative Director: Caio Batista Creative Director: André Santa Cruz Art Director: Geraldine Ramirez Copywriter: Mariana Guarin Senior Creative Resources Manager: Phoebe Alvarez SVP Business Director: Kim Sharon Senior Account Executive: Tukiya Mwanza EVP Strategy Director: Chris Bridgland SVP Strategy Analytics: Alissa Coronna Strategy Director: Casey Gilford Community Management Director: Jenny Lapp Senior Community Manager: Sean Logan EVP Director of Production: Mike Davidson SVP Executive Producer: Juan Woodbury Producer: Laura Perfect Producer: Elizabeth Ritten SVP Director of Production Operations: Michael Shanahan VP Director of Production Consultants: Ray Swift Senior Production Consultant: Mike Bilbrey Senior Business Manager: Zorica Beuk Business Manager: Anne Paganini Senior Talent Manager: Kara Finley VP Celebrity Services Director: Peggy Walter Production Company: Partizan Michel Gondry, Director Olivier Gondry, Director Lisa Tauscher, Managing Director / Executive Producer Kelly Martin, Head of Production Raffi Adlan, Producer Shawn Kim, Director of Photography Maxwell Orgell, Production Designer Mandy Moore, Choreographer Editorial: Final Cut Jeff Buchanan, Editor Dillon Stoneburner - Editor Suzy Ramirez, Executive Producer Ana Orrach, Head of Production Special Effects: The Mill Glyn Tebbutt, Creative Director / VFX Supervisor Anastasia von Rahl, Executive Producer Erin Hicke, Senior VFX Producer Telecine: The Mill Matt Osborne, Colorist Blake Rice, Producer Framestore Beau Leon, Colorist Andrew McLintock, Producer Music Supervision: Peggy Walter and Juan Woodbury, Leo Burnett Maxwell Gosling, little ears music Chris Clark, Squeak E Clean Studios Audio: Formosa John Bolen, Mixer Hermann Thumann, Assistant Mixer Lauren Cascio, Executive Producer Creative X Production Partners Production Company: Missing Pieces Executive Producer: Kate Oppenheim Director: Mia Lidofsky Head of Brand Engagement: Arelys Perez Line Producer: Greg Jones Head of Production: Rebecca Davis Editorial/Animation Company: Hornet Creative Director: Daniel Fries Editor: Hedia Maron Editor: Anita Chao Animator: Monica Eunji Kim Executive Producer: Cathy Kwan Producer: Alliah Sophia Mourad Associate Producer: Riley Spencer Color/Telecine Company: RCO Colorist: Derrick Yuen Executive Producer: Seth Ricart Producer: Sheina Dao

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Lizzo Covers The Beatles for Facebook's Ad Launching Messenger Rooms

Michel and Olivier Gondry direct the spot, set to a new version of 'All Together Now'

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