Living in a vacuum with Oreck

In case you needed something else to feel insecure about, your home isn’t clean enough. Following in the footsteps of knitting and power yoga, the new obsession, apparently, is vacuuming—a development heralded by the opening of the Oreck Clean Home Center in Manhattan. The trend—one that began, perhaps, with the “A few thousand prototypes later, I had it” Dyson ads, which ran incessantly last year and promised new frontiers in vacuuming—will only gather momentum with this new store.