Live strong, die strong?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Any of the millions of people worldwide (and practically all of San Francisco’s yuppie population) wearing those trendy yellow Lance Armstrong bracelets better slip them off in Florida, unless they want to die there.

The “LiveStrong” rubber wristbands are being taped over at a Tampa hospital because yellow is the color of the medical center’s “do not resuscitate” bands given to patients who do not want to be revived if their hearts stop. There haven’t been any cases of mistaken non-resuscitation yet, according to BayCare Health Systems, but they are not going to wait for that to happen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in