A little payback for the suicidal-robot ad?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


I guess we won’t be seeing many happy-autoworker commercials for General Motors brands in the immediate future, now that the UAW has called a strike against the company. Whatever the ostensible causes of the work stoppage, AdFreak suspects it actually stems from the bad labor-relations karma that GM created with the Super Bowl commercial in which a robot on a GM assembly line pictures himself being fired (and, soon thereafter, committing suicide) for dropping a bolt.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in