Little Luxuries Are a Big Freaking Deal in Epic New Ad for

An ode to 'aggressive relaxation' recognizes that people have various preferences (and borderline fetishes) when it comes to hotel amenities, a fact highlighted in the site's incredibly goofy but totally likable new ad. 

Each scene shows a vacationer really, really enjoying some mundane hotel perk, like free ice and all-you-can-eat scrambled eggs. Backed by a dramatic score and the booming narration of Futurama's John "Bender" DiMaggio, the spot takes great joy in nonsense words ("Maximum plushosity!" "Airborneness!") and solid slow-motion acting. Props to the teenager struggling with the five-pound barbell and the man blowdrying his glorious mane, along with the lady who squeezes lemons with euphoric abandon.

It's a fantastic follow-up to last year's "The Delight of Right" campaign, and now I'm absolutely ready to book some "aggressive relaxation." 



Agency: Wieden + Kennedy, Amsterdam

Executive Creative Directors: Mark Bernath, Eric Quennoy

Creative Directors: Genevieve Hoey, Zach Watkins

Art Directors: Kia Heinnen, Cari Vanderyacht

Copywriters: Zoe Hawkins, Siavosh Zabeti

Head of Broadcast Production: Erik Verheijen

Broadcast Producer: Elissa Singstock

Production Company: Traktor

Director: Traktor

Director of Photography: Bojan Bazelli

Producer: Rani Melendez

Editing Company: Final Cut

Editor: Edward Line

Audio Post: Grand Central Recording Studios

Audio Mix, Sound Design: Raja Seghal

Music Company: Massive Music

Postproduction Company: MPC

Visual Effects Supervisor: Franck Lambertz

Colorist: Jean Clement Soret

Visual Effects Producer: Julie Evans