Little Caesars Seriously Does Not Want You to Call

Or visit their site. Don't do either. Or else.

Barton F. Graf 9000's "Do Not Call" campaign for Little Caesars, which you can see in a video summary below, boldly tests the limits of quirkiness and customer curiosity. A radio spot begins the reverse-psychology scavenger hunt with this warning: "We'd like to take this opportunity to educate you about calling Little Caesars—Don't do it.

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