Lithuania Has a Secret Weapon for Tourism Success: Cold, Pink Soup

Šaltibarščiai is a source of culinary pride, and now it's fueling the Baltic country's marketing

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Šaltibarščiai is not a dish you’re likely to see very often outside of Lithuania, and, unless you’re a linguist, you’re not to likely to have much luck pronouncing it either–but the Baltic state is betting on it to help lure in more tourists, even if it does leave them tongue-tied.

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