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Many's the night I've spent staring at the ceiling and wondering: What drove Lalo Schifrin to compose the Mission: Impossible theme? I would never have guessed … Lipton tea. Yet here we are, asked to swallow this scenario in an impeccably crafted but utterly inane Noam Murro-directed spot from DDB Paris. Orchestra musicians fall into—and are yanked out of—their seats as the maestro "dramatically" writes, erases and rewrites the score. "Tea sharpens the mind" is the tagline.
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