Lionel Richie very annoying during ad shoot

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Last week, we posted the new Walkers crisps commercial with Lionel Richie singing "Share You, Share Me," a reworked version of "Say You, Say Me." Now, Richie reveals just how hilarious he was on the set, and how much everyone loved him. "We were shooting the ad, and they kept shouting, 'Cut, Lionel, stop eating the product! You are eating the commercial!' I was so in the commercial, I was in the product. I ate the ad," he says.

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