Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian Sugden, who is female, you point out. That's correct. She can't demonstrate the proper technique for a testicular-cancer self-check, you claim. Well, just watch. It's definitely the most ballsy ad we've seen since last year's True Clean Towel spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in