Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Anxiety and Depression Association of America has a lot of opinions about gender roles in childhood … and it's channeled them into Gender Baby Food, a parody product based on the design of the Gerber brand.
Created by Jiayi Wang and Jennifer Garcia, Gender Baby Food comes in a number of different flavors, including Anti-Gay Grape, Submissive Spinach, Rough and Tough Rhubarb, and—our favorite—Perverted Peas. We aren't sure why that one's in there, really; sexual innuendo is hardly a gendered concept.
Clicking on each flavor brings up fake ad copy and customer reviews that reveal the food's harmful effects on children, based on the gender they're implied to be for.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in