Lincoln Makes a Girl's Christmas Wishes Come True in Fantastical Holiday Campaign

It's the most wonderful time of the year ... for Christmas ads in which products magically bring even our wildest dreams to life. The latest brand to turn your holiday into a literal winter wonderland is Lincoln Motor Company, which uses the theme to promote its Wishlist Sales Event. In the first broadcast spot (extended version below), a bored young girl named Olivia has some very peculiar wishes. For example, she'd really like to see some snow-flecked palm trees and impromptu, mistletoe-style romance. While we're at it, why not add a few reindeer in the middle of a California street? [kickout id="1"] The next, digital-only spot is a more emotionally resonant, documentary-style slice of life. It concerns the efforts of 10-year-old Rylie—who has a busy mom, a family dog and a sister suffering through the horrors of braces—to create a special holiday with a little help from a handy Lincoln and its generous cargo space. [kickout id="2"] To develop the concepts for this campaign, the Lincoln team sat down with kids and asked them to share their tips for wishing. They found Rylie's story so inspiring that they decided to make it a reality. Jon Pearce, global chief creative officer of the brand's dedicated agency Hudson Rouge, said, "Hoping to stand out amidst the sea of Santas, elves and red bows in other holiday spots, it’s the good-natured innocence of our kids that keeps the holidays a bit cheerier. And we sure do need that right now." CREDITS Client: Lincoln Agency: Hudson Rouge Title: "Olivia’s Wish List" Global CEO: Paul Venn Global Chief Creative Officer: Jon Pearce Global Chief Strategy Officer: Oliver Gibson Creative Director: Kevin Teevens Associate Creative Director, Art: Gong Liu Copywriter: Todd Mitchell Strategist: Mark Jacobson US Business Lead: Doug Molloy Account Director: Gary Rosowski Management Supervisor: Bryan Coole Director of Content Production: Suzanne Crowe Producer: Shelley Giera Advertising Compliance Director: Charlotte Curiston Director, Rights and Licensing: Nicole Marceca Integrated Production Business Manager: Ron Kirkman Talent Coordinator: Lisa Trevethan Production Company: Anonymous Content Director: Patrick Daughters Editorial Company: Rock Paper Scissors Editor: Ted Guard VFX Company: The Mill VFX Supervisor/Artist: Kshitij Khanna VFX Supervisor/Artist: Corey Brown "Rylie’s Wish List (Social)" Global Chief Creative Officer: Jon Pearce Group Creative Director: Ross Maupin Community Director: Ashley Eldridge Art Director: Mina Cruz Executive Producer: Marry Ellen Verrusio Brand Content & Alliances Group Director: Monique Frumberg Account Director: Gary Rosowski Management Supervisor: Bryan Coole Account Director: Andrew Hayes Account Supervisor: Casey Browning Senior Project Manager, Social: Tavia Moore Production Company: goodstory Director: Jake Sherry Editorial Company: Cosmo Street Editorial Editor: Mark Potter

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Lincoln Makes a Girl's Christmas Wishes Come True in Fantastical Holiday Campaign

Snow and reindeer ... in California

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