Lincoln Creates a Public Interactive Light and Sound Show in Downtown New York

Art installation with The Atlantic is meant to evoke the control of the automaker's tech

The display consists of nearly 100 poles that respond to the users' unique touches. Atlantic Re:think, Lincoln

There’s a tricky dichotomy in auto advertising. A car can represent freedom and possibilities, permission to literally and figuratively navigate the world around us without restraint. Yet marketing an automobile is, in a way, inherently limiting.

Shannon Miller is a writer, podcast creator and contributor to Adweek.