Lincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a Wildfire

A short film highlights those keeping hope alive in Paradise

Lincoln and The Dogist seek to reunite Paradise families with their pets. Lincoln

As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately, pets often got lost in the panicked process. As the town was burning, the North Valley Animal Disaster Group (NVADG) began evacuating and rescuing animals. Since then, the NVADG has been working to reunite more than 1,400 sheltered pets with their owners.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.