Lin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx's New Ad

The spot celebrates his bond with Washington Heights

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Odds are, to make your dreams come true, you’ll need some help—both in terms of loyal friends and a credit card or two.

In a new ad starring Lin-Manuel Miranda, the creator of the pop culture phenomenon Hamilton, American Express persuasively makes the case its financial services are a friendly hand supporting you on the road to success.

Two edits of the commercial created by agency mcgarrybowen—a 60-second spot and a 30-second version—both focus on Miranda’s connection to Washington Heights, the neighborhood in New York City where he grew up and now lives.

In the ad, he waxes philosophical while visiting actual businesses and locales notable to his life and career.

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