‘Limitless’ sees promise in a brain on drugs

Rogue Pictures parodies the famous “This is your brain on drugs” PSA in the spot below, promoting Limitless, a movie about a wonder drug called NZT that heightens your mental processes and lets you unlock you full potential. Now, they’re asking for your “Brain on drugs” spoofs, too. The big prize is an iPad, which is hardly limitless, since it can’t even run Flash. (Those Apple dudes are such pills!) In the film, Bradley Cooper plays a writer—the perfect profession for this particular plot, as we use only about 1 percent of our grey cells on a daily basis. Judging from the movie snippets, NZT puts you in the fast lane with a fat stock portfolio, fancy cars, private jets and hot chicks. Usually, you have to steal the idea for a social network to get all that. Obviously someone has already submitted a “Brain on drugs” spoof with Charlie Sheen. That’s apt, as his ability to amass Twitter followers, at least, is limitless.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.