'Limitless' sees promise in a brain on drugs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Rogue Pictures parodies the famous “This is your brain on drugs” PSA in the spot below, promoting Limitless, a movie about a wonder drug called NZT that heightens your mental processes and lets you unlock you full potential. Now, they’re asking for your “Brain on drugs” spoofs, too. The big prize is an iPad, which is hardly limitless, since it can’t even run Flash. (Those Apple dudes are such pills!) In the film, Bradley Cooper plays a writer—the perfect profession for this particular plot, as we use only about 1 percent of our grey cells on a daily basis.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in