Lime-A-Rita Took Out a New York Times Ad to Call Out Sexist Remarks About Its Drink Line

The Anheuser-Busch brand is telling women to #NeverApologize for who they are—and what they drink

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Ritas, the maker of Anheuser-Busch’s line of margaritas in a can, took out a full-page ad in the New York Times on June 25 to make a point about the way people often describe its fruit-flavored drinks.

According to the brand, words like “basic,” “gross” and “trashy” are often used to mock its products, which include Lime-A-Rita, Mang-O-Rita, Water-Melon-Rita and the like. Looking at this not-so-great feedback, Ritas couldn’t help but notice that these are often words used to describe women as well.

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