Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Your life might not be a movie. It might not be all “bull ridin’ and boobies.” You might not even have a cowboy hat from Gucci.
But as long as you have Wrangler on your booty, you’ll be able to enjoy a VIP moment with this new mobile project from agency Mother New York that honors the denim brand’s shoutout in viral hit “Old Town Road” by Lil Nas X.
Starting today, visiting WranglerOnMyBooty.com on a smartphone will activate a web app that’s designed to detect (as you might guess) Wrangler on your booty.
Scan a derrière that’s wearing Wrangler jeans and you’ll unlock behind-the-scenes footage from the five-minute “Old Town Road” music video that debuted last week after months of the song building momentum via video memes and social media.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in