Lil Baby Stays Fresh With Axe and a Gaggle of Cute Bunnies in Lively Ad

The Martin Agency continues to infuse whimsy and Gen Z flair in the brand's modern-day advertising

As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand that keeps him clean and comfortable while performing on the road.

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