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As we endure another excruciatingly hot summer, we must remain grateful for the deodorants, shower gels and fragrances that keep us at our freshest against all odds. For Grammy-winning rapper Lil Baby, Axe is the hygiene brand of choice. So it only makes sense that his next major collaboration be with the very legacy brand that keeps him clean and comfortable while performing on the road.
In Axe’s latest ad for its Antiperspirant Sticks, the “Drip Too Hard” performer appears to be along for the ride—literally—in new work by The Martin Agency titled “Fresh as Fr*sh.”
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