Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
British light artist Bruce Munro has turned a piece of the Wiltshire countryside in England into a giant Lite Brite breast. Dubbed the "Beacon on the Hill," the installation is actually a dome made of thousands of plastic bottles that Munro illuminated with pink and blue fiber optics. Munro's intentions were good—the installation supports the Cancerkin charity and has gotten a lot of sponsors—but he's still being criticized for insensitivity, and his beacon has been called "poorly thought out [and] unresearched."