Light Artist Turns Hill Into Giant Illuminated Breast for Cancer Charity

Glorious or insensitive?

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


British light artist Bruce Munro has turned a piece of the Wiltshire countryside in England into a giant Lite Brite breast. Dubbed the "Beacon on the Hill," the installation is actually a dome made of thousands of plastic bottles that Munro illuminated with pink and blue fiber optics. Munro's intentions were good—the installation supports the Cancerkin charity and has gotten a lot of sponsors—but he's still being criticized for insensitivity, and his beacon has been called "poorly thought out [and] unresearched."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in