Life Is Still (Mostly) Hell for These Two Testicles in Their Third Underwear Ad Together

But thanks to Bonds, there's hope

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After watching the third in a series of amusing ads for Australia's Bonds underwear, starring a pair of anthropomorphized testicles, it's becoming clear that things won't be getting much better for these two. They'll always have to put up with the Brain's poor decision making—in the case of the latest ad, his decision to go cycling, and to rapidly uncross his legs.

But at least the Brain continues to make one smart decision, even if it's his only one—buying Bonds underwear, which leaves the fellas cozy and snug when they're trying to recover from the slings and arrows of everyday life.

See the third installment below, plus the two previous ads below that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in