Life gives him lemons, he makes Limoncello


Here's a reminder that not all celebrity PR disasters have to end in tears and/or collapsed endorsement deals. On the morning of Nov. 29, 2006, Danny DeVito showed up sloppy drunk on ABC's The View after a long night out with George Clooney. See the classic video of his appearance here. "I knew it was the last seven limoncellos that was going to get me," he told the hosts, before embarking on a rambling tale about spending the night in the Lincoln bedroom in the White House (and attempting to "really wreck the joint" with his wife, Rhea Perlman) and then getting bleeped out for using an obscenity to refer to George W. Bush. Rather than wallow in the shame of it all afterward, DeVito launched Danny DeVito's Premium Limoncello, which is produced and bottled on an estate of lemon trees on Italy's Sorrento peninsula. See the full ad, scanned from a recent issue of The New Yorker, here. Seems like a decent way to deal with public embarrassment. So, when can we expect the line of premium bongs?

—Posted by Tim Nudd