Liberty Mutual Employs Notable Tropes to Literally Help You Remember These Ads

With a little research, the insurance brand and GS&P NY crafted a campaign that's easy on the memory

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Successful ads aren’t just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it’s using proven marketing techniques in its “Something to Help You Remember” campaign from Goodby Silverstein & Partners New York.

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