AdFreak

LG's New Smartphone Takes Abuse From Meatballs, Milk and More in Heat's Global Ads

Agency's debut campaign for the tech giant

Headshot of David Gianatasio
By David Gianatasio

April 12, 2017

To tout the advanced features and durability of its new G6 smartphone, LG takes a hands-on approach in a series of playful ads created by Heat.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended videos
Related Articles

Creativity

Jaws in Lake Ontario? Nah, It Was Just a Shark Week Video Prank

By David Gianatasio

Creativity

The World May Judge You, But Planet Fitness Promises to Be the Exception

By David Gianatasio

Creativity

This Band of Babies Really Rocks Out for German Supermarket Chain

By David Gianatasio

Creativity

Monster Energy Brings the World’s Craziest Truck Driving to Mexico

By David Gianatasio

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter