Lexus Rolls Through Masterpieces of Art in This Strange Yet Charming European Campaign

CHI & Partners' surreal canvas


We’ve seen artsy advertising before, but this is ridiculous.

Luxury car marker Lexus just launched a European campaign that brings famous paintings and sculptures to life. In the ad below, from CHI & Partners, a modern couple drive a new NX sedan through re-creations of scenes from memorable works by Johannes Vermeer, Vincent Van Gogh, Jeff Koons, Piet Mondrian and George Seurat.

Their trip ends in a detailed, full-scale mockup of the diner from Edward Hopper’s “Nighthawks,” of course!

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