Levi's Thinks It's a Good Time for Riot Imagery in Ads

Questionable timing for new European spots

It's a little risky to embrace youthful rebellion in advertising right now, given that the real-world examples involve so much looting and burning. It's odd, then, that Levi's isn't at least delaying the release of its new European ad campaign—which features somewhat menacing imagery of young people gathering, marching, and confronting riot police, along with shots of stuff on fire.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in