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The U.S. Travel Association's "Be trusted" campaign advocates creating a "Trusted Traveler" program that would provide quicker airport screenings for flyers who submit to background checks and meet other criteria, with the greater goal being a boost in revenue and industry jobs. Ads show citizens we should apparently let waltz on planes with minimal fuss. Those cleared for takeoff include business-suited, middle-aged white guy Peter, who we're assured "is a tax attorney, not a terrorist"; young black woman Gina, a "marketing consultant"; Asian woman Carol, a "mother of three"; and Katie, a "nine-year-old kid from Tulsa."
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