'Let There Be Fruit:' Robinsons Aims to Flavor a Billion Glasses of Water

The campaign from Saatchi & Saatchi will run for 6 months

Popular advice says to try and drink about half a gallon of water each day, which is no easy feat for many people. As a result, Britvic-owned fruit drink brand Robinsons aims to help “flavor a billion water moments” with the release of a campaign to keep consumers better hydrated.