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Leo Burnett’s Global CCO on How Creativity Connected People Through the Pandemic

Chaka Sobhani discusses bringing humanity to the forefront of the creative process

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Two years ago the advertising community had no idea it would be in the midst of the biggest disruption the industry has seen. The Covid-19 pandemic changed the whole business, including how creativity gets done, but there have been some positives in the way the creative industry has been able to respond, according to Chaka

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